10 Creative Fashion Digital Marketing Ideas to Make More Sales in 2022
Digital and sustainability are two areas that will offer fashion’s biggest opportunity for growth in 2022, according to a McKinsey report. We can expect more fashion brands to look for creative ways to capture consumer attention and unleash online creativity as a result. So how can your fashion brand stand out from the crowd? One effective way to increase sales and revenue is using digital marketing.
But with the sphere of digital marketing being so vast, where do you start? That is exactly what we will talk about in this article — digital marketing ideas to help you start your journey and grow your fashion brand.
10 Creative fashion digital marketing ideas to make more sales in 2022
1. Invest in video marketing
Video ranks on the top of our list of fashion digital marketing ideas because it is by far one of the most versatile tools you have in your marketing arsenal. Videos allow you to give your viewers a real-time experience of what an item of clothing looks like when someone is wearing it. They help build trust, and they are far more interactive than static posts. You can therefore use videos to build genuine relationships with existing and potential customers, improve your sales, and simultaneously keep building a brand.
You can use platforms like YouTube to build your brand’s presence in the video space or you could stick to short-form content on platforms like Instagram and TikTok. Either way, you want to create videos that depict not just your products but also what your brand stands for. And you can take the help of an easy-to-use editor like InVideo to create these videos. Here’s how you can tailor your video marketing strategy for each platform:
A Facebook (Meta) survey found that Instagram is the number 1 fashion brand discovery platform. The Facebook (Meta) survey also points out that “mobile video is a powerful marketing tool for fashion brands and vertical video is perfect for mobile because it fills the entire screen and doesn't rely on the viewer having to reorient their mobile device.”
So you must have a fashion digital marketing strategy that includes Instagram videos. For instance, check out this Instagram reel featuring a convertible top by Free People.
Pro Tip: It is now super easy to take your mobile-shot videos and customize them to reflect your brand by adding a logo, brand colors, a cool and short intro, and more using InVideo’s Instagram video maker.
Four in ten Facebook (Meta) users claim that they have discovered fashion brands via the platform. Facebook is no less important than Instagram when it comes to finding and acquiring new audiences. Facebook allows fashion brands the ability to increase brand loyalty and shop at the same time.
Pinterest is the place people go to when they are looking for outfit inspiration, fashion inspiration, and more. The platform boasts 459 million monthly active users. While many still associate it with images, pinners watch just shy of one billion videos a day, according to a Pinterest report. Another interesting statistic for marketers to note is that 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest. If you are a fashion digital marketer, you need to include Pinterest as a part of your digital marketing strategy.
If you are a fashion brand looking to make it big through digital marketing, you need to factor in TikTok as a social media platform of your choice. Just like Instagram, TikTok offers you the chance to promote your brand and create awareness in cool and engaging ways. Going viral on TikTok is very possible for even new brands or new accounts!
Vlogger Charli D’Amelio’s best-performing video on TikTok for fashion house Prada racked up 5.7m likes, 64.3K shares, and 36.8m views. The brand managed to create this much of a buzz, without even having its TikTok account. Check out Charli’s video on YouTube featuring the Prada bag at the Milan Fashion Week.
You can easily create videos for your TikTok using InVideo’s online editor. This way you can get stunning, custom videos that you can also repurpose for other short-form platforms like Reels and YouTube shorts. Here is a laundry list of 26 viral TikTok trends with ready to edit InVideo templates that you can play with and personalize to create your TikTok videos as a part of your digital marketing strategy.
Small eCommerce brands can leverage Facebook, Instagram, and TikTok for their video marketing needs effectively. But mid-sized or larger businesses have used YouTube to build engagement with users and create an image of their brand. Everything from product tutorials to catalog and collection videos and special causes that brands stand for is represented in YouTube videos. For example, Chanel, the luxury fashion brand boasts 1.95 Million subscribers, while LV (Louis Vuitton) has 940K subscribers on YouTube.
Building a presence and a brand on YouTube might take time, but it can be extremely beneficial in the long run. Check out this guide on getting more views on YouTube to start creating videos that grab attention.
2. Run paid ads across platforms
People who click on ads and come to your website are 50% more likely to purchase something as compared to organic visitors. That should tell you that paid ads are an extremely important tool in your digital marketing arsenal. Paid advertising has a very high ROI and can be a great tool to get more leads and sales in.
However, to make paid ads work, you will need to diversify. There are multiple types of digital ads that you can run for your brand including remarketing ads, pay-per-click ads, social media ads, and more. To understand the different types of ads you should create for your fashion and brand and how you should run them, check out this in-depth guide.
3. Build your digital presence through social media
One of the most prominent fashion digital marketing ideas would be to get active on social media sites. This is because social media is the preferred medium of choice for people to discover new fashion brands. In fact, in 2019, 72% of consumers used social media to discover new products.
Creating an account on all social sites might feel tempting, but it might not prove efficient. Start with the two biggest channels: Facebook and Instagram to make the most of your social media efforts. And, as you move forward, you can use other social media sites, like Pinterest, YouTube, and Twitter for your fashion brand’s promotion.
The next step would be to identify your buyer's persona and what type of content they would want to interact with. For instance, if you’re a fashion brand that makes athleisure clothing, your target audience would be very different from a brand that sells dresses. This can be done by surveying your current clients or doing external research on people you think to make your ideal buyer. This way you will be able to create content that is relevant and valuable to your audience.
4. Create a user-friendly website or app
Your fashion brand’s website plays an important role in marketing your offers and building awareness. But, in such a competitive environment, you need an effective site that makes you stand out in front of your competitors and evoke them to take action.
Mobile messaging, AI (artificial intelligence), VR (virtual reality), and predictive recommendation systems are some of the technologies that fashion brands are incorporating into their websites to promote products and provide unique experiences to consumers.
5. Create Facebook & Instagram shops
While there are various methods to sell your fashion products online, one effective method is creating an Instagram or Facebook shop. Every month, 130 million Insta users click on shopping posts. Meanwhile, in 2019, 15% of Facebook users used the social platform to look and shop for products, and that number has only grown since. For example, check out this Instagram post by Free People UK, leading to their Instagram shop, where consumers can directly buy the products listed in the post and other items from their catalogs as well.
The brand has tagged various products in this post on its Instagram feed and linked them to its Instagram shop. You can similarly tag your posts and link them to products on your Instagram or Facebook shops. This not only makes your content more discoverable but also allows users to directly buy from the platform. Check out how you can set up shop on Facebook and Instagram here.
6. Create style guides for your products
One of the easiest ways to promote your products on social media is by creating style guides or lookbooks for social media. These can take the form of flat lay photos showing off your products, a video featuring various articles from your catalog, or a tutorial on ways to personalize your product.
7. Invest heavily in influencer marketing
The easiest way for a fashion brand today to gain credibility and trust is by partnering with influencers. Influencers are valued as much as celebrities because of their vast reach and high engagement on social media. Plus, their followers trust them and will be more likely to check out and buy your product if it is recommended by their favorite influencer. So, collaborating with an influencer is amongst the top fashion digital marketing ideas for your business.
Note that you’ll have to build authentic relationships with specific influencers who share synergies with your brand and products organically. What you can do is look into your customer base to spot local influencers who have a very loyal following. Talk to them and leverage their following to get more clients. For example, check out this list of gym outfits by fashion blogger What Em Wore on Instagram.
8. Launch affiliate programs
Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. These are a great way to increase brand awareness, build loyalty, and improve credibility.
Usually, an affiliate program will pay via a flat dollar amount or a percentage of the total sale, but incentives could also be free or discounted products. Target, for example, gives affiliates exclusive sales and promos, in addition to a commission. Amazon offers a percentage of the revenue on affiliate sales.
The way to go about affiliate programs is to collaborate with influencers, industry experts, or small celebrities who usually have a sizeable audience that they can drive to your product by posting about it. For example, fashion eCommerce brand New Chic invites people to join their affiliate program. They pay affiliates anywhere between 18 to 50% commission on sales. As a result, they can feature various product videos and posts by influencers on their social media pages.
9. Run giveaways for brand awareness
Hosting a giveaway is an excellent way to build brand awareness and increase your website traffic and sales momentarily. But it’s still one of the best fashion digital marketing ideas as it appeals to the desire of wanting to win at something and motivates potential customers to participate, engage, and check out your website or social media pages.
10. Grow your email list
You might find this surprising, but emails outperform social media channels by a great margin regarding reach, content value, and personalization. Email offers the highest ROI compared to any other marketing channel, especially for fashion brands.
The first step toward creating a great email marketing strategy for your fashion brand is to set clear goals. Some of the goals you might want to achieve include acquiring new customers, increasing brand awareness, and assisting people in their fashion choices so they choose your brands over others.