Why must fashion brands use digital marketing?

Why must fashion brands use digital marketing?
Building a fashion brand in
today’s highly competitive environment can be a tough job. This is where
marketing in general and digital marketing, in particular, comes into play. It
can help you get the word out about your brand, get more people interested in
what you have to sell, and also help you gain a loyal customer base that
continues to buy from you. To that effect, here are three reasons fashion
brands must use digital marketing:
· Digital marketing allows fashion brands to build
brand awareness - Consumers can’t buy from you if they do not know you exist.
Marketers therefore can use digital marketing to reach more people and spread
awareness about their offerings.
· Digital marketing can help drive website
traffic- Whether you go the content
marketing route and optimize your website/ other assets for SEO, or you use
social media to create engagement and awareness, digital marketing can help
drive relevant consumers to your website.
· Digital marketing can help you get credibility
and support as a brand - When your fashion brand starts engaging with customers
on social media, it is also possible to get support from interested
influencers, experts, and other digital trailblazers to increase your reach. Getting
these people to endorse and refer your products allows you to gain credibility
and increase the value of your brand in the eyes of the customer.
Whether you are a fledgling
fashion house, just starting to dress up your digital strategy, or a brand looking
to grow your presence online, here are a few Fashion digital marketing best
practices to keep in mind
Fashion digital marketing best
practices
Now that you know the different
fashion digital marketing ideas that can help your brand grow, let’s go ahead
and look at a few things you need to keep in mind before you implement these
ideas.
1. Diversify your marketing channels
When creating
your fashion digital marketing strategy, make sure to diversify and use
different channels instead of relying only on one. For instance, you can use a
combination of having a killer website, along with a strong email marketing
channel and one core social media platform.
If you stick
only to one, like having a website, you might find it difficult to drive
traffic and generate quality leads because there’s no way people are getting to
know about your website. Similarly, if you just have a social media platform
and the algorithm changes tomorrow, you could lose the entire audience you’ve
built without any backup option.
2. Create
a social media calendar for the best results
Planning your year, month, days, etc is very important when it comes to social media. What you want to do is create a calendar with information about what you’d like to post, as well as relevant hashtags and keywords related to it. You can plan for special days, holidays, or events. You can also schedule a launch of new products, collections, and more through dedicated social media campaigns.
Posting
relevant content on important days of the year is a great way to draw attention
and grab some eyeballs without too much of an effort. This is one hack you want
to capitalize on. Check out this guide with a custom template to help you plan
your social media calendar for 2022.
3. Design mobile-first content
With more than
half the global internet users shopping online, and 6.4 Bn smartphone users
worldwide, mobile is the preferred way of viewing content. For fashion brands
especially, creating mobile-first visuals is key. Here are a few tips to create
content that is best viewed on apps like Instagram and other social media
platforms:
·
Create content in the 9x16 (vertical) aspect
ratio for Instagram and TikTok.
·
Add motion (animations or simple transitions) to
your content for greater engagement.
· Use text and subtitles to ensure readability and
optimize for sound off. For example, check out this reel by Anthropologie,
featuring scarf styling tips. The video uses text throughout to provide
context, helping the user watch, even when there’s no sound.
· Use the carousel format on Instagram, Facebook,
and Pinterest to make content about multiple products, product features, and
more.Create an intro or a trailer for your
· Videos and reels to increase brand recall.
·
Make sure to use elements like your logo, brand
colors, and more to ensure that the content is connected to your brand or
business in the minds of viewers.
So that’s how you can create your
own fashion digital marketing hacks to earn more revenue and increase sales.
Meanwhile, if you want to create thumb-stopping videos for your fashion digital
marketing campaigns, check out this step-by-step tutorial on how you can use
over 5000+ pre-made templates on InVideo to create stunning videos quickly and
easily.
Wrapping Up
If you’re trying to grow your
fashion brand or business, your fashion digital marketing strategy needs to be
hyper-personalized and spot on. But it doesn’t mean that coming up with ideas
needs to be a tedious process. With this list of digital marketing ideas for
fashion, you can take inspiration and create your campaigns.
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